The
analog hole is the result of consumers making high-quality
copies of original DVD content from the analog outputs of their DVD
player, DVD recorder, or PC. All that is needed is a single, simple
video cable and the press of a button. The video quality of the
resulting DVD copy is hard to distinguish from the original.
The digital hole is the result of PC-based DeCSS ripper
software, which allows millions of average consumers to make
unauthorized perfect digital copies of copyrighted DVDs in mere
minutes. These copies can be burned to inexpensive, recordable DVDs
(rent, rip, return) or uploaded onto the peer-to-peer (P2P) networks.
P2P downloads are an additional source of billions of dollars in
annual revenue losses for the studios.
Plug one hole, and your revenues flow through the other. Plug both,
and you have a complete solution. Macrovision offers the world’s first
complete DVD protection solution that plugs both these holes in a
single step.
ACP-DVD
Plug the analog hole, prevent unauthorized recording of video content to DVD recorders, hard drive recorders, and media center PCs.
ACP technology is activated when a rights owner instructs the authoring facility to set Macrovision analog content protection control bits during the authoring process. The activation bits instruct an integrated circuit within the playback device to add ACP to the outgoing analog video. The content protection is transparent when content is viewed, but prevents or substantially degrades copies made on DVD recorders, DVRs, PCs, Media Center PCs, D-VHS recorders and VCRs. The DVD application process for ACP and RipGuard DVD can be transparently combined at the replication facility, regardless of the type of manufacturing systems used. Macrovision ACP is also available for VHS.
RipGuard DVD
Plug the digital hole, reduce ripping, prevent rental model cannibalization of DVD retail (rent, rip, return), and stem the flow of copyrighted video content to the peer-to-peer (P2P) networks.